Identifying Your Audience

A potential audience member for my project could be Gary McGam. Gary is a quiet yet active family man who is in his mid 30's. Alongside spending time with his family, Gary enjoys watching Youtube videos and socialising on Facebook. Gary has an interest in researching into peoples history.
Gary likes to watch documentaries about sport and nature, he also enjoys watching family drama's. His favourite TV program is "who do you think you are?" and his favourite movie is "Dear Zachary".

I am going to create a documentary about my sister Jackie, who is a sports lecturer at Southampton university, she was adopted at four years old and is now finding out about her history. I will also include things about family life and focus on the dramatic events that have happened to her.

This idea 'fits' Gary because he is passionate about family. I also think that his like for dramatic documentaries like 'Dear Zachary' will encourage him to watch the film and also because he will be able to relate to many of the subject areas that will be covered within the documentary such as family issues.

I will create a facebook page that links my youtube page and my blog. I will place a trailer onto these websites and then eventually the finished piece. I will monitor the hits that these pages receive to accumulate information about the people who may be interested in watching this documentary, I feel that many people will be similar to Gary.  I will also focus my advertising on facebook and youtube because this will be where my audience will access the trailers etc.

To reach my audience I am going to create a blog just for people to follow the production, I will then post regular updates. I would also like to make a trailer that I can link on the blog. A poster would also be another way to get peoples interest. In addition to that I am going to create and interactive family tree, so that people can look at and find out more about Jackie's family before the piece is actually viewed.

I would like to place information about the project on a website that I will create, I think that this would be an ideal location for the interactive family tree and regular updates on the project. I will also create youtube and vimeo pages so that I can post trailers and viral videos for people to view, I would also like to link these videos to the website. Another route I could try would be to get my trailers into blogs such as 'its nice that' to try and generate some interest behind them.